When it comes to explaining SEO, I decided it was time to take a step back and start at the beginning. I still run into folks all the time that don’t know what SEO stands for, or if they do, they don’t know why it matters, or worse they think it’s nothing special and they think their business either doesn’t need it, or worse they feel they can do it on their own.
Think of this article as a 100-level college class, there is no pre-requisite, however that’s not to say you won’t learn a lot that’s shared here. This article will cover the basics, but it will also hopefully give you some perspective, and a lot of the time, that’s what’s missing, the “oh I get it now” part. So what you thought you knew, perhaps you won’t believe anymore, and hopefully you’ll have a deeper understanding of what all the buzz is about for SEO and what a Monthly SEO Program can mean to your business.