There is really no goal difference in online marketing vs. traditional marketing except that it’s done online using techniques that traditional marketers may not be aware of or even as good at. Marketing is marketing, but if you can find a firm that understands SEO, Traditional and Online Marketing you can really excel your businesses profits.
Here are the types of services you should expect from a firm that understands how to mix SEO and Online Marketing:
- Help you decide what your target customer is, or should be and how to communicate to them, get their attention
- Build incentives to keep communicating with your target customer after they’ve come and gone from your website
- Video Campaigns that are timely, relevant and useful to your target customers, to help you dominate local searches
- Retooling your Traditional Marketing Efforts to fully leverage and enhance your Online Marketing Efforts
- Integration of Social Media into your current business practices
- Product or Service rebundeling, Incentive Marketing and Conversion techniques
- Staff retraining or training to support your new company directives
This level of service is outside the scope of a typical SEO Program and is more of a hybrid marketing consulting and SEO tactic. The good news is while these services are more expensive than an SEO Program alone, the ROI can typically be much higher. Just is if you invest more into any marketing program, you can expect to get more back in return. The beauty of using online marketing is it’s not only very cost effect, it’s very measurable and clear and easy to see its impact.