Considering Battling it out in the SEO Game on your Own?
As I stated earlier, would you build your own house? The reason I use this analogy is SEO is really a lot of work, piecing together a lot of parts, understanding the relationship between them and how they fit together, and to top it all off the rules change with major search engines fairly often. Doing SEO for a company is like building a custom home, you have to understand the goal of the business first. I talk to clients all the time that have horror stories about SEO firms or individuals offering SEO services. The complaints I hear span from, “I don’t know what they did”, to “I don’t think they even understand my business”. I have seen the SEO reports some of my clients have gotten from other companies who did their SEO in the past, needless to say I was able to confirm their gut feeling, the companies didn’t understand their businesses nor what matters most to them. In some cases they were paying for keywords not even related to their business. The most important ingredient in any effective SEO plan is understanding the goal that needs to be achieved for your business. This is often not even something most business owners know the answer to, but rather extracted from them by folks like me. Look, we all understand the basics, we want to make money, after all, this is the core goal of any company, to make money, sell more widgets, get more clients, etc., but we don’t always understand how to achieve that. SEO Marketing is not much different from traditional marketing in the initial approach needed to be successful. You first have to target, you cannot expect to be all things to all people, you cannot communicate 5 sentences of information on a billboard on the highway and expect it to be effective. You get 7 words if you’re lucky. If you don’t target you’re left with a watered down message that really doesn’t mean much of anything to anyone.
what our clients say
I left an established firm to start my own practice right before COVID hit and the courts shut down. Not a good time I would pick a better time to start my own business if I had it to do over again, but Jim at Helix SEO has been great. Jim has helped me go from no visibility to consistently ranking #1 in Google searches for my practice area.
Thanks Jim!!
Jim Pepe and HelixSEO have been an integral extension / enhancement to my company. Not only is Jim an exceptional web designer, ensuring critical SEO elements are maintained while creating an attractive and functional site, but he has also been an invaluable “outsourced IT department” for my company. Jim’s work ethic and affordable fees are difficult to find elsewhere. I would highly recommend HelixSEO to anyone looking to create a new website, modify an existing one or to enter the e-commerce marketplace.
I hired Helix SEO in 2016, it was by far the best business decision I have ever made. Jim continually provides excellent customer service and rapidly responds to any concern, whether trivial or substantial. He is very knowledgeable and often suggests creative solutions for any need I may have. He is patient with my questions and has always done a great job of explaining how things work. I know I can trust Jim with my SEO needs. I wouldn’t consider using anyone else!
Thanks to Helix SEO, we are covered up with work! Not only existing clients, but we are getting calls and emails every week from new clients, too. One new client from the website this year is a corporate insurance company. We are doing loads of accident interviews for them in Kentucky and Ohio, and they found us online which led to a very large ongoing contract.
Helix SEO helped me increase my client base tremendously.
Great people to work with.
Thank you Helix SEO & Jim Pepe!!!
Jim with Helix SEO is absolutely the best.
Very attentive, responsive and knowledgeable.
If you want an online presence give Jim a call.
I have used HelixSEO’s services on a number of websites. Jim has always been completely professional and very prompt on deadlines. Whenever I had questions he was very responsive. For the quality of work which Jim has produced, I feel it is a complete value for his services. I have highly recommended his services to other attorneys and will continue to use him for all my future needs.
